{"id":1926,"date":"2019-08-02T23:00:47","date_gmt":"2019-08-02T16:00:47","guid":{"rendered":"https:\/\/temchonggiavietnam.com\/?p=1926"},"modified":"2026-08-28T15:36:32","modified_gmt":"2026-08-28T08:36:32","slug":"ton-that-ma-hang-gia-hang-nhai-gay-ra-cho-doanh-nghiep-la-khong-the-do-dem-bang-tien","status":"publish","type":"post","link":"https:\/\/temchonggiavietnam.com\/index.php\/ton-that-ma-hang-gia-hang-nhai-gay-ra-cho-doanh-nghiep-la-khong-the-do-dem-bang-tien\/","title":{"rendered":"T\u1ed4N TH\u1ea4T M\u00c0 H\u00c0NG GI\u1ea2, H\u00c0NG NH\u00c1I G\u00c2Y RA CHO DOANH NGHI\u1ec6P L\u00c0 KH\u00d4NG TH\u1ec2 \u0110O \u0110\u1ebeM B\u1eb0NG TI\u1ec0N"},"content":{"rendered":"

T\u00e0i s\u1ea3n v\u00f4 h\u00ecnh<\/strong><\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Brand Finance, th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm 26% t\u1ed5ng gi\u00e1 tr\u1ecb Doanh Nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, trong khi t\u1ec9 l\u1ec7 trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 53%. Nhi\u1ec1u cu\u1ed9c \u0111i\u1ec1u tra cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh kh\u00e1c chi\u1ebfm t\u1eeb 30% – 70% gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty, \u1edf m\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 h\u00e0ng xa x\u1ec9, con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 cao h\u01a1n.<\/span><\/p>\n

C\u00f4ng t\u00e1c b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 nh\u1eb1m th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 s\u00e1ng t\u1ea1o, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh. N\u1ebfu c\u00f4ng t\u00e1c n\u00e0y kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00eam s\u1ebd l\u00e0m m\u1ea5t ni\u1ec1m tin c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/span><\/p>\n

\"\"<\/span><\/p>\n

D\u1ec5 n\u1ea3n l\u00f2ng<\/strong><\/span><\/p>\n

Khi s\u1ea3n ph\u1ea9m b\u1ecb l\u00e0m nh\u00e1i, nh\u1eefng bi\u1ec3u hi\u1ec7n d\u1ec5 th\u1ea5y l\u00e0 doanh s\u1ed1 s\u1ee5t gi\u1ea3m, Doanh nghi\u1ec7p ph\u1ea3i b\u1ed1 tr\u00ed th\u00eam nh\u00e2n l\u1ef1c, th\u1eddi gian \u0111\u1ec3 ph\u1ed1i h\u1ee3p c\u00f9ng c\u01a1 quan ch\u1ee9c n\u0103ng x\u1eed l\u00fd h\u00e0ng nh\u00e1i. Trong khi \u0111\u00f3, quy tr\u00ecnh \u0111\u1ec3 x\u1eed l\u00fd h\u00e0nh vi n\u00e0y r\u1ea5t ph\u1ee9c t\u1ea1p khi\u1ebfn nhi\u1ec1u Doanh nghi\u1ec7p n\u1ea3n l\u00f2ng.<\/span><\/p>\n

Theo m\u1ed9t lu\u1eadt s\u01b0 chuy\u00ean v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, d\u00f9 c\u00e1c v\u0103n b\u1ea3n lu\u1eadt l\u00e0 nh\u01b0 nhau nh\u01b0ng m\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng \u00e1p d\u1ee5ng kh\u00e1c nhau v\u00e0 c\u00e1c ch\u1ee7 s\u1edf h\u1eefu ph\u1ea3i tu\u00e2n theo. Nh\u00ecn chung, khi ph\u00e1t hi\u1ec7n c\u00f3 h\u00e0ng gi\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, Doanh nghi\u1ec7p ho\u1eb7c \u0111\u1ea1i di\u1ec7n \u1ee7y quy\u1ec1n, th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty lu\u1eadt, ph\u1ea3i t\u1ed5 ch\u1ee9c thu th\u1eadp ch\u1ee9ng c\u1ee9 \u0111\u1ec3 g\u1eedi \u0111\u01a1n y\u00eau c\u1ea7u c\u01a1 quan ch\u1ee9c n\u0103ng x\u1eed l\u00fd. Sau khi nh\u1eadn \u0111\u1ee7 h\u1ed3 s\u01a1, c\u01a1 quan ch\u1ee9c n\u0103ng s\u1ebd ti\u1ebfn h\u00e0nh x\u00e1c minh, n\u1ebfu \u0111\u00fang m\u1edbi ki\u1ec3m tra, x\u1eed l\u00fd. \u0110\u00f3 l\u00e0 quy tr\u00ecnh chung nh\u01b0ng nhi\u1ec1u khi c\u01a1 quan ch\u1ee9c n\u0103ng ng\u00e2m v\u1ee5 vi\u1ec7c qu\u00e1 l\u00e2u c\u0169ng h\u1ecfng v\u00ec h\u00e0ng nh\u00e1i \u0111\u00e3 ti\u00eau th\u1ee5 h\u1ebft, kh\u00f4ng c\u00f2n tang v\u1eadt \u0111\u1ec3 x\u1eed l\u00fd.<\/span><\/p>\n

Ngo\u00e0i ra, do s\u1ee3 tr\u00e1ch nhi\u1ec7m n\u00ean g\u1ea7n nh\u01b0 v\u1ee5 vi\u1ec7c n\u00e0o c\u01a1 quan th\u1ef1c thi c\u0169ng g\u1eedi m\u1eabu \u0111i gi\u00e1m \u0111\u1ecbnh, trong khi h\u00e0ng h\u00f3a ki\u1ec3m tra ch\u1ec9 sai kh\u00e1c m\u1ed9t ch\u00fat nh\u01b0 thay \u0111\u1ed5i ki\u1ec3u ch\u1eef so v\u1edbi m\u1eabu \u0111\u00e3 gi\u00e1m \u0111\u1ecbnh k\u1ebft lu\u1eadn c\u00f3 vi ph\u1ea1m khi\u1ebfn v\u1ee5 vi\u1ec7c k\u00e9o d\u00e0i. Trong khi \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0m h\u00e0ng nh\u00e1i r\u1ea5t tinh vi, li\u00ean t\u1ee5c thay \u0111\u1ed5i m\u1ed9t v\u00e0i chi ti\u1ebft nh\u1ecf d\u00f9 t\u1ed5ng th\u1ec3 na n\u00e1 nhau khi\u1ebfn vi\u1ec7c x\u1eed l\u00fd th\u00eam ph\u1ee9c t\u1ea1p, m\u1ec7t m\u1ecfi\u201d \u2013 v\u1ecb lu\u1eadt s\u01b0 n\u00e0y n\u00eau th\u1ef1c t\u1ebf.<\/span><\/p>\n

T\u1ea1i TP.HCM, tr\u01b0\u1edbc \u0111\u00e2y t\u1eebng c\u00f3 m\u1ed9t c\u00f4ng ty nh\u1ef1a b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n \u0111\u1ebfn 80% b\u1edfi h\u00e0ng nh\u00e1i. Nguy\u00ean nh\u00e2n do ng\u01b0\u1eddi l\u1eadp c\u01a1 s\u1edf l\u00e0m h\u00e0ng nh\u00e1i t\u1eebng ph\u1ee5 tr\u00e1ch kinh doanh cho c\u00f4ng ty b\u1ecb x\u00e2m ph\u1ea1m n\u00ean n\u1eafm r\u00f5 b\u00ed m\u1eadt s\u1ea3n ph\u1ea9m. Th\u1eadm ch\u00ed, h\u00e0ng nh\u00e1i c\u00f2n l\u1ecdt v\u00e0o si\u00eau th\u1ecb v\u00e0 \u201ch\u1ea5t c\u1eb3ng\u201d h\u00e0ng th\u1eadt ra kh\u1ecfi k\u1ec7. Sau n\u00e0y, d\u00f9 th\u1eafng v\u1ec1 ph\u00e1p l\u00fd nh\u01b0ng m\u1ed9t s\u1ed1 si\u00eau th\u1ecb v\u1eabn kh\u00f4ng h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty v\u00ec b\u00e1n h\u00e0ng nh\u00e1i l\u00e3i h\u01a1n.<\/span><\/p>\n

Uy t\u00edn b\u1ecb s\u1ee5t gi\u1ea3m<\/strong><\/span><\/p>\n

Theo \u0111\u1ea1i di\u1ec7n C\u00f4ng ty Li\u00ean doanh b\u1ed9t m\u00ec Qu\u1ed1c t\u1ebf (Intermix) v\u00e0 C\u00f4ng ty B\u1ed9t m\u00ec \u0110\u1ea1i Phong, 2 \u0111\u01a1n v\u1ecb \u0111ang b\u1ecb C\u00f4ng ty Li\u00ean doanh B\u1ed9t S\u00e0i G\u00f2n v\u00e0 C\u00f4ng ty B\u1ed9t m\u00ec \u0110\u1ea1i Nam x\u00e2m ph\u1ea1m quy\u1ec1n \u0111\u1ed1i v\u1edbi 2 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y l\u00e0 B\u1ed9t b\u00e1nh x\u00e8o H\u01b0\u01a1ng X\u01b0a (b\u1eb1ng s\u1ea3n ph\u1ea9m B\u00e1nh x\u00e8o H\u01b0\u01a1ng Qu\u00ea Vinamix) v\u00e0 B\u1ed9t m\u00ec \u0111a d\u1ee5ng (b\u1ed9t m\u00ec s\u1ed1 8) h\u00ecnh qu\u1ea3 t\u00e1o (b\u1eb1ng s\u1ea3n ph\u1ea9m B\u1ed9t m\u00ec nh\u00e3n hi\u1ec7u tr\u00e1i l\u00ea) th\u00ec thi\u1ec7t h\u1ea1i l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 uy t\u00edn c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Khi mua h\u00e0ng nh\u00e1i, do kh\u00f4ng \u0111\u1ec3 \u00fd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea7m t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ecb gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u00f3 l\u00e0 s\u1ef1 thi\u1ec7t h\u1ea1i l\u1edbn nh\u1ea5t m\u00e0 c\u00f4ng ty ph\u1ea3i g\u00e1nh ch\u1ecbu. Ph\u00eda nh\u00e0 \u0111\u1ea7u t\u01b0 Nh\u1eadt B\u1ea3n trong C\u00f4ng ty Li\u00ean doanh b\u1ed9t m\u00ec Qu\u1ed1c t\u1ebf quan ng\u1ea1i n\u1ea1n h\u00e0ng nh\u00e1i. H\u00e0ng nh\u00e1i kh\u00f4ng r\u00f5 r\u00e0ng, kh\u00f4ng b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn Doanh nghi\u1ec7p ch\u00e2n ch\u00ednh v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 v\u1ecb \u0111\u1ea1i di\u1ec7n n\u00e0y ph\u00e2n t\u00edch.<\/span><\/p>\n

Theo \u00f4ng Nguy\u1ec5n Th\u00e0nh Danh, Ph\u00f3 Chi c\u1ee5c tr\u01b0\u1edfng Chi c\u1ee5c QLTT t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng, h\u00e0ng x\u00e2m ph\u1ea1m quy\u1ec1n (th\u01b0\u1eddng g\u1ecdi l\u00e0 h\u00e0ng nh\u00e1i) \u0111\u01b0\u1ee3c hi\u1ec3u n\u00f4m na l\u00e0 \u201c\u0103n c\u1eafp th\u00e0nh qu\u1ea3 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c\u201d g\u00e2y thi\u1ec7t h\u1ea1i cho ch\u1ee7 s\u1edf h\u1eefu. Th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c kh\u00f4ng \u0111\u1ea7u t\u01b0, nghi\u00ean c\u1ee9u l\u00e0m ra s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 l\u1ea1i th\u00edch \u201c\u0103n theo\u201d th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1ec3 d\u1ec5 ki\u1ebfm l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

\u00d4ng Tr\u1ea7n Thanh Kha, Qu\u1ea3n l\u00fd cao c\u1ea5p C\u00f4ng ty TNHH NGK Spark Plugs Vi\u1ec7t Nam, cho bi\u1ebft \u0111ang ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u01a1 quan th\u1ef1c thi c\u1ee7a Vi\u1ec7t Nam x\u1eed l\u00fd h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i s\u1ea3n ph\u1ea9m bugi NGK (Nh\u1eadt B\u1ea3n). H\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i l\u00e0m kh\u00e1ch h\u00e0ng m\u1ea5t ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m ch\u00ednh hi\u1ec7u. Doanh Nghi\u1ec7p b\u1ecb l\u00e0m h\u00e0ng nh\u00e1i b\u1ecb s\u1ee5t gi\u1ea3m doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n. H\u00e0ng nh\u00e1i c\u00f2n l\u00e0m m\u1ea5t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh.<\/span><\/p>\n

Theo \u00f4ng Kha, Vi\u1ec7t Nam th\u1ef1c thi b\u1ea3o h\u1ed9 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ch\u01b0a \u0111\u1ea7y \u0111\u1ee7 nh\u01b0 c\u00e1c n\u01b0\u1edbc ASEAN, n\u01a1i bugi NGK tr\u1ee5 kh\u00e1 v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1ea1i Th\u00e1i Lan, \u0111\u01a1n v\u1ecb kinh doanh h\u00e0ng vi ph\u1ea1m s\u1edf h\u1eefu tr\u00ed tu\u1ec7 s\u1ebd b\u1ecb c\u1ea5m kinh doanh v\u0129nh vi\u1ec5n, ph\u1ea1t t\u00f9 t\u1eeb 1-5 n\u0103m n\u1ebfu t\u00e1i ph\u1ea1m. Vi\u1ec7t Nam ch\u01b0a c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 \u0111\u1ec3 b\u1ea3o h\u1ed9 s\u1edf h\u1eefu tr\u00ed tu\u1ec7. C\u00f4ng t\u00e1c n\u00e0y c\u0169ng ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u00fang m\u1ee9c, trong khi n\u1ea1n x\u00e2m h\u1ea1i quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111ang r\u1ea5t nghi\u00eam tr\u1ecdng t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

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T\u00e0i s\u1ea3n v\u00f4 h\u00ecnh Theo b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Brand Finance, th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm 26% t\u1ed5ng gi\u00e1 tr\u1ecb Doanh Nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, trong khi t\u1ec9 l\u1ec7 trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 53%. Nhi\u1ec1u cu\u1ed9c \u0111i\u1ec1u tra cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh kh\u00e1c chi\u1ebfm t\u1eeb […]\n","protected":false},"author":2,"featured_media":1927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[367],"tags":[],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/1926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/comments?post=1926"}],"version-history":[{"count":6,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/1926\/revisions"}],"predecessor-version":[{"id":3901,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/posts\/1926\/revisions\/3901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/media\/1927"}],"wp:attachment":[{"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/media?parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/categories?post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/temchonggiavietnam.com\/index.php\/wp-json\/wp\/v2\/tags?post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}